In March 2020, we received a life cycle analysis (LCA) of our carton from Institut für Energie und Umweltforschung (ifeu), a recognized Eurpoean sustainability research and consultancy firm in Europe. The LCA assessed the total effect of various packages in the water category in Europe—looking at the environmental impact of production, transportation, energy usage, disposal, among other factors.
The graph below represents LCA data. The numbers demonstrate the kilograms of carbon dioxide created by the packaging used to bottle 1000 litres of water.
As you can see, the impact of the JUST carton is lower than any other water packaging material—plastic, aluminum or glass. Why? Because we start with plants. Currently 82% of the JUST carton originates as plants—trees used for the paperboard and sugarcane used for the cap and shoulder. By the end of 2020, we’ll further increase the amount of sugarcane-based plastic, bringing the total plant content to 88%. Plants regrow and pull carbon from the air as they do. That’s the key to minimizing our impact.
That’s why at JUST we start with plants and finish with a smaller carbon footprint.