Founder's Story
JUST was inspired by a young man's quest to do better. While learning to surf, a ten-year-old Jaden Smith saw a plastic bottle floating next to him in the water. Unable to shake the image of plastic polluting the Pacific, he decided to do something.
Our Impact
When we set out to find the best way to bring the best Bubbles to you, we had to have the best package. Not a can. A bottle. Made of aluminum. Reclose it if you'd like to finish drinking later and your Bubbles will still be there. And please recycle it.
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501CTHREE x JUST
Proceeds from this limited-edition carton will support 501CTHREE’s
effort to bring clean drinking water to those who need it.
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Solutions for safe drinking water
Jaden Smith and Drew FitzGerald founded JUST in 2012 to create a model for ethical water sourcing and sustainable packaging. They took their experience from JUST and are applying it towards developing and deploying solutions for safe drinking water across the US, largely in communities of color.
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Providing clean, safe water
First developed for the water crisis in Flint, Michigan, 501CTHREE’s Water Boxes have provided over 50,000 gallons of clean, safe, free drinking water to ten of thousands of people who are drinking water insecure.
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Your purchase helps
With public drinking water contamination and insecurity tragically, and shockingly, rampant across the US, we created this limited-edition carton alongside 501CTHREE to immediately help expand their mission of providing clean water to suffering communities today.
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