JUST WATER – Better For Everyone®
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60 Million Water Cartons
Natural spring water alkaline

JUST the
right size!

Small enough for breakfast,
big enough for dinner.

Organic infused flavored water

Paper-based carton.
Plant-based cap.
Life based size.

The JUST Ripple Effect

We believe that even the smallest ripple can make a big splash.

One carton might not save the world, but it’s a start.

JUST inspires people to do good and feel good by making conscious choices that help people and the planet.

We’ve created a new model for valuing water in a world where it’s increasing scarce.

We consider the materials we use, where they come from, and how they can be reused.

It’s our mission to create better options for the things we need in our lives.


The JUST water bottle falls into the “carton” category of recycling because it has three different materials in it. Cartons are good because they are sturdy and keep food safe while at the same time use more renewable resources and less fossil fuels in their makeup.

Certified B Corp

Certified B Corporations are a new kind of business that balances purpose and profit. They are legally required to consider the impact of their decisions on their workers, customers, suppliers, community, and the environment.

USDA Organic

USDA Organic operations must demonstrate that they are protecting natural resources, conserving biodiversity, and using only approved substances.

FSC Certified

FSC certification ensures that products come from responsibly managed forests that provide environmental, social and economic benefits.

Rainforest Alliance Certified

The Rainforest Alliance is an international non-governmental organization working at the intersection of business, agriculture, and forests to make responsible business the new normal.