Founder's Story
JUST was inspired by a young man's quest to do better. While learning to surf, a ten-year-old Jaden Smith saw a plastic bottle floating next to him in the water. Unable to shake the image of plastic polluting the Pacific, he decided to do something.
Our Impact
When we set out to find the best way to bring the best Bubbles to you, we had to have the best package. Not a can. A bottle. Made of aluminum. Reclose it if you'd like to finish drinking later and your Bubbles will still be there. And please recycle it.
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Sustainably Sourced
Naturally Occurring Minerals
B-Corp Certified
Minority-Owned
Infinitely Recyclable
Water From The Big Snowies
JUST in aluminum is 100% mountain-sourced spring water from from an aquifer in the Big Snowy Mountains of Montana. It’s replenished by rain and snow. And contains naturally occurring minerals—which means it tastes crisp and delicious, and it’s great for your body. Perfect, genius, pristine as it is. We don’t mess with it.
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So Drinkably Bubbly
Not small. Not teeny. JUST Bubbles are micro bubbles. Why? Because of the unique mineral content of the spring water we start with. Our micro bubbles tickle and dance on your tongue. Delicious, quenching, fun.
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Drink. Enjoy. Recycle. Repeat.
While our original carton is perfect for still water, it doesn’t work with bubbles—they’ll escape! So, we bring you the sparkling water you asked for in an aluminum bottle. Reseal it to keep those bubbles inside. And when you’re done, recycle it. Aluminum can be recycled over and over and over, which is why 75% of all aluminum ever produced is still in circulation.
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