JUST was inspired by a young man's quest to do better. While learning to surf, a ten-year-old Jaden Smith saw a plastic bottle floating next to him in the water. Unable to shake the image of plastic polluting the Pacific, he decided to do something.
When we set out to find the best way to bring the best Bubbles to you, we had to have the best package. Not a can. A bottle. Made of aluminum. Reclose it if you'd like to finish drinking later and your Bubbles will still be there. And please recycle it.
When we set out to make Infused, our goal was to make our already delicious water a touch livelier, as if you’d dropped a piece of fruit or a mint leaf into the carton on your own. And we did! Light and authentic. No sugar, no calories, no artificial anything. It’s JUST plus.