Impact – Water – JUST WATER
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How to design a business model for water with maximum impact

The JUST model for water valuation was designed to support the community while protecting the water in the process. When we created a new business around responsible water sourcing, we were able to use the excess water to save itself and more. Here is how it works:

Creation of a sustainable water model through value creation

With the state of water in the world today with scarcity, infrastructure issues, and political complexity, real innovation around water use is needed.

There are however, many areas throughout the U.S. which have a tremendous amount of excess water. This water sits in reservoirs as a high-value commodity.

Our approach creates a new model which creates high value with efficiency and conservation as fundamental tenets.

“When we set out to find a community to partner with, one of the top criteria was water scarcity/impact. Creating a new value model for drinking water begins with putting excess water to work.”

Jim Siplon (Operations and Water management)

Redesign the model for valuing water responsibly

This revised model can actually raise a community’s water level

Using Glens Falls as an example, here is what we mean:

These are actual images of the original Glens Falls water system being installed in the 1800s when cast iron pipes were being installed in many cities across the Northeast and eventually the country.

Many of these century old pipes are still in use. They are outdated, leaking and inefficient. Of the 1.3 billion gallons the city uses each year only about 800 million gallons make it the 5 mile journey to the city. The rest escapes and is wasted. Here is where the problem is:

This is not unique to Glens Falls or a result of poor leadership over the years. It’s a problem many small towns face as a result of challenging economic circumstances and more pressing needs for their tight funds.

By creating a new, water-based revenue stream, JUST water drives money towards infrastructure repairs.

Commercializing the city’s water fairly can actually raise the watershed level. Repairing the infrastructure can drop the number of gallons down to under a billion.