At 10 years old, Jaden Smith launched the idea for JUST after seeing plastic trash floating around him while surfing. He learned that making plastic contributes to carbon emissions, and was committed to making change happen.
Since inception, JUST has kept nearly 4.4 million pounds of carbon from being released into the environment. Each carton has an impact. Each carton is a step in the right direction.
““I saw what happens when plastic goes to waste in our environment and how it affects us... I needed to do something and make a difference. So, we’re trying to eliminate as much plastic as possible. I want to make it easier [for people] to be part of the solution.””Jaden Smith, JUST Co-Founder